These follow the same rules as the reviews: the conflict of interest is stated before anything you might act on, every number comes from the publisher's own material and is dated, the section on what the other apps do better is compulsory, and none of them concludes that ours is the one to install.
Why these are short
An affiliate is paid for every install a page sends, so the incentive is to name fifteen apps and rank none of them honestly. We take no referral fee from anyone here, and we would rather tell you that four of the usual suggestions do not do the thing you liked than pad a list.
For our own apps, the same arithmetic is on what you can actually earn. The category as a whole is covered in the articles.