Is Noom free?

Yes, the app is free, and more durably than most: Noom publishes a free tier that you keep after a paid subscription ends. The paid part is where this subject sits apart from the eight cost pages before it. Some of those found a company that would print no figure anywhere; others, Todoist and Strava among them, published the whole list on the page doing the selling. Noom does neither. It publishes a price for every plan length it sells, twelve of them, with no account required — in a support article that no page selling the product links to.

The whole price list, and where it lives

Start at Noom’s homepage FAQ, which asks the question this page is named after. “How much does Noom cost?” is answered with “All of our products have different pricing and you can find more information on Noom Weight plan here or Noom Med plans here”, and the first of those links goes to noom.com/lose-weight. That page carries no currency symbol anywhere in its 267,618 characters of HTML, and the words trial, cost and free do not appear on it in any form. Checked in the source on 18 September 2026, because a price inside a collapsed element would still count as published.

The price list is two clicks away in the support center, under Subscription and Billing, in an article titled Noom Weight Plan Pricing and What to Expect. It gives every plan length Noom sells, described as “a general list of Noom Weight plan options and their prices (before any taxes or discounts)”.

• 1 month $70 · 2 months $129 · 3 months $159 · 4 months $169
• 5 months $174 · 6 months $179 · 7 months $184 · 8 months $189
• 9 months $195 · 10 months $199 · 11 months $205 · 12 months $209

Two qualifications in the same article, and both are fair: the final recommendation is “personalized based on your quiz results”, and “your pricing may vary slightly depending on promotions or your signup method (like through the app vs. website)”. So this is a list price rather than a quote. It is still twelve real numbers published without an account, and no other subject on this site prices every length it sells.

What the ladder actually does

Set the twelve figures out as arithmetic and the pricing decision becomes obvious in a way it is not when you meet one plan at the end of a quiz. All of the following is derived from the list above.

• Twelve monthly payments would be $840. The annual plan is $209. That is $631 of difference, or 75.1%, the widest month-against-year spread recorded on any page here — against MyFitnessPal’s 67% and Strava’s 44%.
• Per month: the annual plan is $17.42, the six-month $29.83, the three-month $53.00, the monthly $70.00.
• The extra months get very cheap very fast. Month two adds $59, month three adds $30, month four adds $10 — and months five through twelve add $40 between them, an average of $5.00 each.

Read that last line again, because it is the whole shape of the offer. Once you have bought four months for $169, another eight months costs forty dollars. The price is not really for the program by the month; it is an entry fee with a long tail attached. Nothing about that is hidden and plenty of subscriptions work this way, but it does mean the reflex this site normally recommends — take the shortest commitment you can — is expensive here in a way it was not on Todoist, where a year cost 29% less than twelve months bought one at a time rather than 75%.

The honest counterweight is in the refund section below. A longer plan is cheaper per month and harder to leave: the 14-day refund window runs from your first charge, not from the point you decide the program is not for you.

Three official surfaces, three different starting prices

Noom Weight is the subject of this page, but Noom Med is what its marketing leads with, and the medication side is priced on more surfaces than the subscription is. All of these were read on 18 September 2026.

• $39 a month — the FAQ on noom.com/med: Noom Med “includes access to brand-name medications like Ozempic® and Zepbound® starting at $39 plus any out-of-pocket cost for the medication itself depending on insurance coverage”.
• $69 a month — both store descriptions, under the NOOM MED heading, footnoted “Pricing based on the 1st month subscription fee only and does not include the cost of medications”.
• $79 — the same noom.com/med FAQ, for the Microdose GLP-1Rx Program, “starting at $79, regardless of insurance, when prescribed”.

None of those three is wrong and none contradicts another, because each counts something different. What resolves them is the small print at the foot of the homepage, which is the only place the recurring figure appears: “Initial 3 week subscription and 4 weeks of medication from $149 plus tax and $349 per month plus tax for 12 week subscription thereafter”, and for the microdose program “from $79 plus tax and $199 per month plus tax”, both marked “New pricing for new accounts only effective as of March 31, 2026”.

So the number carried in large type is the introductory one and the number in the footnote is what it becomes, and on the microdose program those are $79 and $199. Noom discloses this properly; the point is only that starting at is doing real work in the headline. If you are comparing Noom Med against anything, compare the footnotes.

What the stores print, and the number Google ships without showing

Both store listings carry the price, which is more than most subjects in this format manage and should be said first. Apple’s and Google’s descriptions are word-for-word identical and both read “Plans start at $17 a month”, footnoted “Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts”. Noom wrote that paragraph because it chose to; no store rule required it. Calm managed the same thing on one store and not the other.

Neither store prints a figure of its own. Apple shows an Information row reading In-App Purchases: Yes and has no promoted in-app purchase section above its App Privacy panel. Google Play shows an In-app purchases badge and has no items-and-offers section, checked under both headings it uses — In-app items and offers on an app and In-game items and offers on a game.

There is one exception, and it is the same odd one the Forest page turned up. The Google Play listing serves a price range in its own page data and never renders it. Search the source for per item and Noom’s entry reads “$0.99 - $199.00 per item”. Two cautions carry over unchanged: a range names no item, and a figure that is in a page but not on it is not published in any sense a reader benefits from. Worth one observation all the same — $199.00 is exactly the ten-month plan, and ten dollars under the $209 the same listing’s own description advertises as the annual price. That is consistent with the in-app catalog and the web price differing, which is the question five pages here have now left open. It is not evidence of it.

The trial, and the sentence about notice

Noom advertises a trial on its homepage, on a button reading START YOUR TRIAL. We could not find its length, its price or its terms on any surface reachable without entering the sign-up quiz, and we did not enter one: the quiz asks for personal health information, and this site does not hand that over to write down what one screen showed on one day. Noom’s own site search for trial returns blog posts about clinical trials.

What is published is section 6.3(a) of the terms, updated 9 December 2025, and it is the single most useful thing on this page for anyone about to start one: “If your subscription begins with a free trial, your first payment will be charged to your chosen payment method immediately following the end of the free trial… We provide notice of the terms of the free trial at the time you register and you will not receive a separate notice that your free trial is about to end or has ended, or that your paid subscription has begun, unless required by law in particular instances or jurisdictions.”

That is a disclosure rather than a trap, and it is stated plainly where a great many companies leave it to be discovered. It is also the reason the first charge is the one to diarize. The support center says billing reminder emails go out with renewal dates and refund eligibility; the terms promise no such email before the charge that starts the subscription.

Refunds, in two documents that do not agree

The support center is generous and specific. Noom Weight refunds “may be available if requested within 14 days of your first charge”; renewal charges are not refundable; Noom Med refunds stop once a prescription has been written; the Telehealth for Branded Meds program gives seven days, or none once a clinical visit has taken place.

The terms say something else. Section 6.13 reads: “California residents may cancel their contract and seek a refund pursuant to… Section 6.7 herein. In all other instances, all fees and charges assessed by us are non-refundable except as expressly promoted by Noom.” Section 6.5 reserves the right to change the refund policy at any time, and section 6.6 adds that no refund or credit is given for a partially used billing period.

These can be squared — the 14-day window is plausibly the thing expressly promoted — and this page is not going to claim otherwise. The practical reading is what matters: the binding document does not itself grant the 14 days, and the article that does is one Noom may revise. If you are relying on it, rely on it inside the fortnight and in writing. The one refund right that lives in the contract is California’s, in section 6.7: rescind within three business days of signing up, excluding Sundays and holidays. Strava produced the mirror image of that clause, where the cooling-off period applied to everyone except US residents.

The add-on that renews every 28 days

Add-ons are billed separately from the program and follow their own cycle, and almost none of them is priced in public. The exception is Noom Metabolic, a supplement subscription, and its support article gives the figure and the cycle in one sentence: “Your subscription costs $49 per month and automatically renews every 28 days”.

Those are two different things and the sentence contains both. A 28-day cycle is thirteen shipments in 364 days, not twelve. Derived: that is $637 a year against the $588 a genuinely monthly $49 would cost — one extra shipment, $49 a year, arriving on a date that walks backwards through the calendar. It is disclosed in the same breath as the price, which is why it belongs here as a reading lesson rather than a complaint.

Three reward currencies, and one of them is our business

This is where a cost page ends up somewhere unexpected. Noom operates three separate in-app currencies, defined in three different documents, with three different rules about expiry — and the site that normally writes about reward apps has to note that two of them pay you for walking.

• NoomCoin, in the paid app. The support center is blunt in a way this site can only admire: “NoomCoin is not real currency.” One a day for completing all three daily tasks, spent on Treat Days and feature unlocks, and it does not expire. It is also the only currency we have ever read that publishes its exchange rate in something other than money: “On average, Noomers lose about 1 pound for every 5 NoomCoin earned.”
• Seeds, section 7 of the terms and the Noom Rewards support article. Earned for “logging tasks, reading content, and banking steps”, redeemable for gift cards or charitable donations. The terms: “Seeds have no fixed redemption value when generated… may not be transferred, have no cash value, and may not be redeemed for money, monetary value, goods, services, or discounts on goods and services.” Two conditions worth knowing before you bank any: “Users must maintain an active program membership to redeem Seeds”, and they “expire after 180 days of inactivity”. No document names a rate.
• Vibes, in Noom Vibe. The terms call it “Vibescoin”, say it has no cash value, reserve the right to set expiration dates “without notice, refund, or compensation”, and add that if you delete your account “you will forfeit any accumulated Vibes”.

Noom Vibe deserves its own paragraph, because it is the part of this subject nothing written about Noom’s price mentions. It is a free standalone app — Noom’s own support center says so, and calls Noom its parent company — published on the App Store by Social Audio Inc. under a copyright line reading © Noom Inc., with no in-app purchases badge and no ads badge on either store. It counts steps, tracks habits, and pays Vibes for both, which are redeemable for gift cards from Amazon, Apple, Target and about forty other brands, or donated to causes.

Its help center publishes the earning side in more detail than most reward apps ever do: up to 750 Vibes for reaching a daily step goal, up to 150 for walking with the pedometer connected, 150 for a 15-minute workout, 50 for five minutes of meditation, 100 for a full day of habits, and up to 10,000 one-off for bringing five friends into a StepFam. Derived from the first of those alone: 273,750 Vibes a year, and not one published document says what that is in dollars. We read all 44 articles in that help center on 18 September 2026 and none of them contains a dollar sign.

Readers of the Sweatcoin page will recognize the shape exactly: the numerator published to the step, the denominator published nowhere. It is the second case in that page’s three-way taxonomy, and it is the one that looks like an answer without being one. Finding it inside a company whose main product is a $209 subscription is new, and worth knowing if you are weighing the free app against the paid one.

The two stores disagree about who these apps are for

Four age ratings across two apps, and the stores disagree on both, in opposite directions. Noom is 18+ on the App Store and rated Everyone on Google Play, with the interactive elements listed as Users Interact, Digital Purchases. Noom Vibe is 13+ on the App Store and Mature 17+ on Google Play.

Ratings are self-declared through each store’s own questionnaire and the two questionnaires differ, so a gap is not by itself a fault. It is still the single most useful line on this page for a parent, and it is checkable in under a minute. A weight-loss program that one store will not show a seventeen-year-old is offered to everyone on the other.

The price that is itemized

The money is published here, unusually, so this section is not the usual contrast. It is still the heaviest declaration this format has read. Apple’s App Privacy panel lists six categories used to track you across other companies’ apps and websites — Purchases, Financial Info, Location, User Content, Identifiers and Sensitive Info — and twelve linked to your identity, one more than Duolingo, the previous record, including Health & Fitness, Financial Info, Sensitive Info and Surroundings.

Google Play’s data safety page declares nine data types shared with other companies or organizations, and the list of types shared is identical to the list collected. It includes Health and fitness (health info and fitness info), Web browsing history, Photos and videos, approximate location, and a Personal info row naming name, email, address, phone number and race and ethnicity. Data is encrypted in transit and deletion can be requested.

Noom Vibe declares far less on both stores — Apple’s panel for it has no Data Used to Track You section at all, and Google Play’s reads “No data shared with third parties”. Two apps from the same company, one paid and one free, and the free one is the one that shares nothing. That is the reverse of what this site usually finds, and it is worth saying out loud.

What Noom does better than anything we make

The scale first, because it is not close. Noom holds 4.7 from 872,000 ratings on the App Store, sits at #132 in Health & Fitness there, and has 10 million-plus downloads and 4.1 from 314,000 reviews on Google Play. Noom Vibe on its own holds 4.7 from 21,000 App Store ratings and 100,000-plus downloads on Google Play. Taco Rain, our newest, has one App Store rating.

Five things it does that we would be pleased to have done. It publishes twelve plan lengths and twelve prices, and while Todoist and Strava publish full price lists of their own, no other subject here prices every length it sells. It puts the price in both store descriptions, with a footnote explaining what the headline figure is based on. It publishes cancellation as three routes, one of them inside the app, and says in plain words that deleting the app does not cancel anything. It publishes a refund window its own terms would not otherwise give, and a California rescission right most companies leave to the statute. And the footnotes on the medication pricing state precisely what each starting at figure counts, which is the part everybody else rounds off.

The uncomfortable one goes last and it is the fairest of the lot. Noom Vibe is free, carries no ads and no in-app purchases, and declares no data shared with third parties on Google Play. All four of our reward apps are free and paid for by advertising. On the three things a reader of this site most often asks about a walking app, the Noom one answers better than ours does.

How to check any of this yourself

One habit did all the work here, and it is a new one for this format. Read the help center before concluding that a price is unpublished. Every page on this site so far has checked the marketing pages, the store listings and the terms, which is where a company puts the prices it wants you to see and the rules it is obliged to state. Noom put the complete price list in neither — it is in a support article filed under Subscription and Billing, which is where you go after you have been charged.

The same search turned up the free-tier feature list, the NoomCoin rules, the Seeds rules and the one priced add-on, none of which appears on a page written to sell anything. A support center is written for people who already paid, so it tends to be accurate rather than persuasive. That makes it the best-value document on most company websites and the last one anybody reads.

Two older habits earned their keep as well: search a pricing page for a currency symbol rather than reading it, which is how noom.com/lose-weight gave itself away in one keystroke; and when a company describes the same thing on two pages, open both and compare them word by word, which is how the refund answer came apart. Both came from the ChatGPT page, and both still work.