Last Updated: September 17, 2026
This policy covers one game: Pie Cannon: Carnival Shootout, on iPhone, iPad and Android. Our other apps and this website are covered by the general Illumination Development privacy policy, which does not apply here. That policy describes accounts, email addresses, reward balances and redemption records that this game does not have, and it says our services are not intended for children — which is the opposite of what this one is for.
The short version
Pie Cannon is made for children, and it is built that way rather than merely rated that way. There is no account and no sign-in, so the game never learns who is playing. There is nothing to buy and nothing to earn. Every score, star and badge is written to storage on the device and stays there.
Nobody is tracked, and there is no way to opt in to being tracked. The game does not ask for Apple's advertising identifier and contains no code that could. It asks Google to treat every single advertising request as child-directed, caps ad content at the "G" rating, and requires every advertisement to be non-personalized — for every player, in every country, whatever anyone consents to. Its App Store privacy label carries no "Data Used to Track You" section at all.
What it does send is described in full below: anonymous game telemetry, crash reports, and the advertising request itself.
What stays on the device
Everything you achieve. The game keeps six sets of records in local storage on the phone or tablet:
- Your round history — the most recent hundred finished games.
- Lifetime totals: rounds played, targets hit, and the rest of the stats screen.
- Your best score and earned stars for each of the fifty stalls.
- Which of the sixteen badges you have earned.
- Your daily-stall streak: the last day you played, your current and best run.
- Your settings — sound, vibration, and which pie you have chosen.
None of it is transmitted anywhere. There is no leaderboard, no cloud save and no profile. If the device backs itself up to iCloud or to Google, that copy is governed by Apple's or Google's terms and your own backup settings, and we have no access to it.
Delete my data in Settings erases all six permanently, clears the analytics identifiers described below, and deletes the anonymous account the game uses for telemetry. Deleting the game does the same thing to the records on the device. Neither leaves anything behind with us that is connected to a person.
What the game does send
Three things leave the device, and this is all of them. None is linked to a real-world identity, because the game never collects one.
An anonymous identifier
On first launch the game signs in anonymously to Google Firebase. This produces a random identifier — not a name, not an email address, not a phone number, and nothing you typed — which exists so that a player's crash reports and gameplay statistics have a stable key from one session to the next. There is no password, nothing to sign up for, and no way to use it to find out who anyone is. Delete my data deletes it.
Gameplay analytics
The game reports what happens in it to Google Analytics: a round starting and ending, the score and streak reached, stars earned, a badge unlocked, a personal best, a power-up collected, which screen is open. Alongside those, Google Analytics collects its own app-instance identifier and coarse device information such as the model, the operating system version and the app version.
No free text ever reaches analytics, because the game has nowhere to type any. Every value reported is a number or the name of one of the fifty stalls. We use it to see which stalls are too hard and which are never reached, and for nothing else.
Crash and diagnostic reports
If the game crashes or hits a handled error, Google Crashlytics sends a report: the stack trace, the app version, the device model and operating system, and the anonymous identifier above. This is how bugs get found. Analytics and crash reporting are both switched off entirely in development builds.
Advertising
The game is free and carries advertising from Google AdMob and no one else. There are two placements and that is the entire inventory: a banner on the home, midway and statistics screens, and one full-screen advertisement between finishing a stall and starting the next one. There is never an advertisement during a round, and none on the game screen at all.
To serve them, the Google Mobile Ads SDK contacts Google and may collect device and advertising information — device signals, coarse device and app data, and the request, impression and click itself.
Every advertisement is non-personalized
This is the part that differs from most free games, and it is deliberate. The app sets three things on every request before the first advertisement is ever asked for:
- Child-directed treatment, which tells Google the audience is children and forbids personalization.
- A maximum content rating of "G", so the creatives shown are the ones Google rates suitable for general audiences.
- Non-personalized ads, set explicitly on the request as well, so that a configuration failure cannot quietly turn personalization back on.
There are no rewarded advertisements — no "watch a video for a power-up". Power-ups are earned by playing. Nothing in the game can be bought, unlocked with money, or obtained by watching anything.
Google's use of the information it collects is governed by Google's own privacy policy.
There is no tracking prompt, and that is the point
On iPhone and iPad, most free games show Apple's App Tracking Transparency prompt asking for permission to track you. Pie Cannon does not, and cannot. The permission framework is not built into the app, there is no usage description for it in the app's configuration, and no code requests Apple's Identifier for Advertisers. Because it never asks, it never receives it, and there is nothing for anyone to decline.
If you go looking for this game under iOS Settings → Privacy & Security → Tracking, you will not find an entry for it. That is correct and not a fault.
In the EEA, the UK and Switzerland
Google's consent message is shown before any advertisement is requested, gathering consent for the storing of and access to information on the device as Google's EU user consent policy requires. The request is flagged as coming from a user below the age of consent for data processing, so the choices offered are the reduced set appropriate to that.
Consenting does not turn on personalized advertising here. It cannot: the child-directed setting above overrides it, and the game asks for non-personalized advertisements regardless of the answer. Your consent decision is stored on your device by Google's consent SDK, and clearing it clears with the app's data.
What the game does not do
- No account, sign-in, username, profile or email address. It never asks who you are.
- No in-app purchases, no currency, no coins, no wallet, no payouts and nothing for sale.
- No contact or support form. There is no way to send us text from inside the game.
- No chat, no multiplayer, no leaderboard and no user-generated content of any kind.
- No location collection. The game does not ask for location permission.
- No access to contacts, photos, camera, microphone, health or motion data.
- No advertising identifier requested on iPhone or iPad, and no tracking prompt.
- No personalized advertising, for anyone, anywhere.
- No advertising network other than Google AdMob.
- We do not sell personal information, and we do not share it for cross-context behavioral advertising, in the specific senses the CCPA and CPRA give those terms.
Children
This game is for children, and is treated as a children's app on both stores. It is rated 4+ on the App Store and is part of Google Play's Designed for Families program, with a declared target age group beginning at 6–8.
What follows from that, and is described above in full: no personal information is collected from anyone, of any age; every advertising request is flagged child-directed and capped at the "G" content rating; no advertising identifier is requested; no advertisement is ever personalized; and there is nothing in the game to buy.
The general Illumination Development policy states that our services are not intended for children under 13. That statement is about our reward apps and does not apply to this game, which is why this page exists.
We do not knowingly collect personal information from children, and the game collects no personal information from anyone. If you believe a child has somehow provided us with personal information through this game, write to privacy@illuminationdevelopment.com and we will delete it.
Your rights
Under the GDPR, the UK GDPR, the CCPA and CPRA, and comparable laws elsewhere, you have rights to access, correct, port and delete the personal information a company holds about you. We hold no name, email address or other real-world identifier from this game, so most of those rights have nothing here to be exercised against — and you can exercise the deletion right yourself, immediately and without asking us, using Delete my data in Settings.
Two things sit outside that. Information held by Google from serving advertisements, running analytics and receiving crash reports, which is subject to Google's privacy policy and the controls described above. And anything you have sent us by email, which you can have deleted by writing to privacy@illuminationdevelopment.com.
A note about this web page
The game does not display this page — tapping Privacy Policy in Settings opens it in the device's browser, and this website, unlike the game, does use Google Analytics to see which pages people find useful. That is described in the general policy, and it applies to your visit to this page, not to your use of the game.
Changes to this policy
If any of this stops being true, this page changes before the version that changes it reaches either store, and the App Store privacy label and Google Play Data safety form change with it. Revisions are posted here with an updated date.
Contact
Email: privacy@illuminationdevelopment.com
You can also reach us through our contact and support page.