Last Updated: September 24, 2026
This policy covers one game: Peel Frenzy, on iPhone, iPad and Android, and the playable demo of it on this website. Our other apps are covered by the general Illumination Development privacy policy, which does not apply here. That policy describes accounts, email addresses, reward balances and redemption records that this game does not have.
The short version
There is no account, no rewards, and nothing for sale. The game never learns who is playing. Every score, star and badge is written to storage on the device and stays there.
Every advertisement is non-personalized, for every player, in every country. The game does not ask for Apple's advertising identifier and contains no code that could, and on Android the advertising-ID permission is stripped out of the app entirely.
What it does send is described in full below: anonymous game telemetry, crash reports, and the advertising request itself.
What stays on the device
Everything you play. The game keeps its records in local storage on the phone or tablet, in seven separate stores:
- Your round history — the most recent hundred finished rounds.
- Lifetime totals: rounds played, strips peeled, strips torn, and your best streak.
- Your best score on each of the hundred levels, and how far up the ladder you have reached.
- Which of the twenty-two badges you have earned.
- The Peel Journal — your record against each fruit on the ladder.
- The Daily Peel: today's best score and attempts, your current and best streak, and a history of which recent days you played and cleared, which is what the daily record calendar is drawn from.
- Your settings — sound, and whether you have seen the walkthrough.
None of it is transmitted anywhere. There is no leaderboard, no cloud save and no profile. If the device backs itself up to iCloud or to Google, that copy is governed by Apple's or Google's terms and your own backup settings, and we have no access to it.
Delete my data in Settings erases all seven stores permanently, clears the analytics identifiers described below, and deletes the anonymous account the game uses for telemetry. Deleting the game does the same thing to the records on the device.
The Daily Peel needs no server
One new candy a day, the same for every player everywhere. It is not fetched and it is not sent: the game works it out from the calendar date on the device, so two people comparing scores are comparing the same challenge without anything about either of them traveling anywhere. There is no shared leaderboard and no way to see another player's score.
The game does keep a record of which recent days you played and cleared, so it can draw the calendar on the daily record screen and count your streak. That record is local storage on your own device like everything else here, it is never sent anywhere, and Delete my data erases it.
What the game does send
Three things leave the device, and this is all of them. None is linked to a real-world identity, because the game never collects one.
An anonymous identifier
On first launch the game signs in anonymously to Google Firebase. This produces a random identifier — not a name, not an email address, not a phone number, and nothing you typed — which exists so that a player's crash reports and gameplay statistics have a stable key from one session to the next. There is no password, nothing to sign up for, and no way to use it to find out who anyone is. Delete my data deletes it.
Gameplay analytics
The game reports what happens in it to Google Analytics: a round starting and ending, the score and the reason it ended, a badge unlocked, a personal best, a power-up collected, which screen is open. Alongside those, Google Analytics collects its own app-instance identifier and coarse device information such as the model, the operating system version and the app version.
No free text ever reaches analytics, because the game has nowhere to type any. Every value reported is a number or the name of one of the hundred levels. We use it to see which levels are too hard and which go unplayed, and for nothing else.
Crash and diagnostic reports
If the game crashes or hits a handled error, Google Crashlytics sends a report: the stack trace, the app version, the device model and operating system, and the anonymous identifier above. This is how bugs get found. Analytics and crash reporting are both switched off entirely in development builds.
Advertising
The game is free and carries advertising from Google AdMob and no one else. There are two placements and that is the entire inventory: a banner on the menu screens, and one full-screen advertisement that only ever appears if you tap a button in Settings asking to see one. There is never an advertisement during a round, and none on the playfield at all — it is a surface the player is dragging a thumb across.
To serve them, the Google Mobile Ads SDK contacts Google and may collect device and advertising information — device signals, coarse device and app data, and the request, impression and click itself.
The optional advertisement grants nothing
The Settings entry reads "Watch an ad to help out". It is not a rewarded advertisement: watching it gives you no coins, no power-up, no level and no advantage of any kind, because there is nothing in this game to give. Nothing is locked behind it and declining it costs you nothing, which is the whole reason it is shaped that way rather than as a reward.
There are no rewarded advertisements anywhere in the game, and there is nothing to buy: no in-app purchases of any kind are on sale, and no purchase screen is reachable.
Every advertisement is non-personalized
This is the part that differs from most free games, and it is deliberate. The app sets three things on every request before the first advertisement is ever asked for:
- Child-directed treatment, which tells Google to treat the audience as children and forbids personalization.
- A maximum content rating of "G", so the creatives shown are the ones Google rates suitable for general audiences.
- Non-personalized ads, set explicitly on the request as well, so that a configuration failure cannot quietly turn personalization back on.
On Android the advertising-ID permission is removed from the app. The Google Mobile Ads SDK declares it by default; this app strips it back out, so the advertising ID cannot be read at all rather than merely going unused.
Google's use of the information it collects is governed by Google's own privacy policy.
There is no tracking prompt, and that is the point
On iPhone and iPad, most free games show Apple's App Tracking Transparency prompt asking for permission to track you. Peel Frenzy does not, and cannot. The permission framework is not built into the app, there is no usage description for it in the app's configuration, and no code requests Apple's Identifier for Advertisers. Because it never asks, it never receives it, and there is nothing for anyone to decline.
If you go looking for this game under iOS Settings → Privacy & Security → Tracking, you will not find an entry for it. That is correct and not a fault.
In the EEA, the UK and Switzerland
Google's consent message is shown before any advertisement is requested, gathering consent for the storing of and access to information on the device as Google's EU user consent policy requires. The request is flagged as coming from a user below the age of consent for data processing, so the choices offered are the reduced set appropriate to that, and declining is offered as plainly as accepting.
You can change your answer at any time — Settings → Ad privacy options reopens the same choices. That entry appears only where a consent regime applies, which is why players elsewhere will not see it.
Consenting does not turn on personalized advertising here. It cannot: the child-directed setting above overrides it, and the game asks for non-personalized advertisements regardless of the answer. Your consent decision is stored on your device by Google's consent SDK, and clearing it clears with the app's data.
The demo on this website
A playable build of the game runs in the browser on this site. It shows no advertising at all — the advertising SDK has no browser version and the demo never asks it for anything. It keeps your progress in your own browser's storage, which stays in your browser; clearing your browsing data clears it. Your visit to the page around it is subject to this website's own analytics, described in the general policy.
What the game does not do
- No account, sign-in, username, profile or email address. It never asks who you are.
- No rewards, no coins, no balance and no payouts. Nothing in this game is worth anything outside it.
- No in-app purchases, nothing for sale, and no way to spend money.
- No contact or support form. There is no way to send us text from inside the game.
- No text field of any kind, anywhere.
- No chat, no voice, no leaderboard and no user-generated content.
- No multiplayer of any kind, and no way to reach another person through the game.
- No location collection. The game does not ask for location permission.
- No access to contacts, photos, camera, microphone, health or motion data.
- No advertising identifier requested on iPhone or iPad, and none readable on Android.
- No personalized advertising, for anyone, anywhere.
- No rewarded advertising.
- No advertising network other than Google AdMob.
- We do not sell personal information, and we do not share it for cross-context behavioral advertising, in the specific senses the CCPA and CPRA give those terms.
Children
Peel Frenzy is rated 4+ on the App Store and Everyone by the ESRB / PEGI 3 on Google Play. It is not in Apple's Kids Category — it is a game plenty of children play, rather than a children's product, and we would rather say so than claim a badge it does not carry.
It is built to the child-directed standard anyway, because that is the protection that actually matters and it does not depend on a store category. Every advertising request is flagged child-directed and capped at the "G" content rating, no advertising identifier is requested or readable, no advertisement is ever personalized, there is nothing in the game to buy, and there is no way for a player to type anything or to reach a stranger.
The general Illumination Development policy states that our services are not intended for children under 13. That statement is about our reward apps and does not apply to this game, which is why this page exists.
We do not knowingly collect personal information from children, and the game collects no personal information from anyone. If you believe a child has somehow provided us with personal information through this game, write to privacy@illuminationdevelopment.com and we will delete it.
Your rights
Under the GDPR, the UK GDPR, the CCPA and CPRA, and comparable laws elsewhere, you have rights to access, correct, port and delete the personal information a company holds about you. We hold no name, email address or other real-world identifier from this game, so most of those rights have nothing here to be exercised against — and you can exercise the deletion right yourself, immediately and without asking us, using Delete my data in Settings.
Two things sit outside that. Information held by Google from serving advertisements, running analytics and receiving crash reports, which is subject to Google's privacy policy and the controls described above. And anything you have sent us by email, which you can have deleted by writing to privacy@illuminationdevelopment.com.
A note about this web page
The game does not display this page — tapping Privacy Policy in Settings opens it in the device's browser, and this website, unlike the game, does use Google Analytics to see which pages people find useful. That is described in the general policy, and it applies to your visit to this page, not to your use of the game.
Changes to this policy
If any of this stops being true, this page changes before the version that changes it reaches either store, and the App Store privacy label and Google Play Data safety form change with it. Revisions are posted here with an updated date.
Contact
Email: privacy@illuminationdevelopment.com
You can also reach us through our contact and support page.